The power of product platforms : building value and cost leadership / Marc H. Meyer, Alvin P. Lehnerd.

by Meyer, Marc HLooking glass; Lehnerd, Alvin PLooking glass.

Publisher: New York ; Free Press, 1997.Description: xiv, 267 pages : illustrations ; 25cm.ISBN: 0684825805.Subject(s): New products -- ManagementLooking glass | Product managementLooking glassNote: Includes bibliographical references and index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan Central Saint Martins
Main collection
Printed books 658.575 MEY (Browse shelf (Opens below)) Available 11206101
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Enhanced descriptions from Syndetics:

Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single platform of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • Preface
  • 1 The Power of Product Platforms
  • 2 Managing Product Platforms
  • 3 Platform Strategy
  • 4 Achieving Product Elegance Through Composite Design
  • 5 Organizing for Renewal
  • 6 Measuring the Performance of Product Families
  • 7 Product Family and Platform Concepts for Software
  • 8 Electronic Information Products
  • 9 Bridging to the Future
  • Notes
  • Index