The logo design idea book : inspiration from 50 masters / Steven Heller and Gail Anderson.

by Heller, Steven [author.]Looking glass; Anderson, Gail, 1962- [author.]Looking glass.

Publisher: London : Laurence King Publishing, [2019]Description: 128 pages : illustrations (black and white, and colour) ; 22 cm.ISBN: 9781786274120.Subject(s): Branding (Marketing)Looking glass | Logos (Symbols) -- DesignLooking glass | Trademarks -- DesignNote: Includes bibliographical references and index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Short loan Central Saint Martins
Main collection
Printed books 658.827 HEL (Browse shelf (Opens below)) Available 54195488
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Enhanced descriptions from Syndetics:

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.

This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.

Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification.

Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.

Perfect for students, beginners or anyone curious about logo design!

Chapters include:
Give personality to letters
Develop a memorable monogram
Make a symbol carry the weight
Transform from one identity to another
Make a mnemonic
Illustrate with wit and humor
Include secret signs

Get more design inspiration from other Idea Books:
The Graphic Design Idea Book
The Illustration Idea Book
The Typography Idea Book

Includes bibliographical references and index.

Author notes provided by Syndetics

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design.

He lives in New York City.

(Bowker Author Biography)

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