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The logic of corporate communication design : design coordination and the shifting materiality of practice consultant graphic designers in post-war Britain, 1945-1970 / David Michael Preston.

by Preston, David (Lecturer on graphic design) [author.]Looking glass; Central Saint Martins College of Art and Design (London, England) [host institution.]Looking glass; University of the Arts LondonLooking glass.

2018Description: 357 pages : illustrations (chiefly colour) ; 31 cm.Subject(s): Henrion, F. H. KLooking glass | Schleger, Hans, 1898-1976Looking glass | Design Research Unit (Firm)Looking glass | Corporate imageLooking glass | Graphic arts -- History -- 20th centuryLooking glassNote: "This research argues that post-war designers played fundamental roles in establishing graphic design consultancy as a recognisable profession and core element of the marketing mix. The technocratic patterns of practice they set in place paved the way for branding to proliferate in the 1980s" [Abstract].Note: Includes bibliographical references. Access restrictions: This thesis is the property of University of the Arts London and may not be removed from the library.Dissertation note: Thesis (Ph.D.) - University of the Arts London, September 2018.
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"This research argues that post-war designers played fundamental roles in establishing graphic design consultancy as a recognisable profession and core element of the marketing mix. The technocratic patterns of practice they set in place paved the way for branding to proliferate in the 1980s" [Abstract].

Thesis (Ph.D.) - University of the Arts London, September 2018.

Includes bibliographical references.

This thesis is the property of University of the Arts London and may not be removed from the library.

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