The ten faces of innovation [electronic resource] : Strategies for heightening creativity.

by Kelley, Tom, 1955-Looking glass; ProQuest (Firm) [supplier.]Looking glass.

Publisher: London : Profile Books, 2016.Description: 1 online resource (218 pages).ISBN: 9781847656650.Subject(s): Technological innovations -- Social aspectsLooking glassAlternative form: Print version: The Ten Faces of Innovation : Strategies for Heightening Creativity 9781781256152Online access: Read this e-book from ProQuest
List(s) this item appears in: CSM MA Applied Imagination ebooks
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Enhanced descriptions from Syndetics:

A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product. The book explains with examples from business how adopting these characters can beat nay-sayers who stifle innovation.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2020. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Author notes provided by Syndetics

Tom Kelley is the MD of IDEO and the author of the bestselling business classic, The Art of Innovation (Profile). As IDEO's spokesperson, he addresses scores of business audiences on using innovation to transform strategic thinking.

Other editions of this work

No cover image available The ten faces of innovation: strategies from IDEO for beating the devil's advocate and driving creativity throughout your organization by Kelley, Tom, ©2005
No cover image available The ten faces of innovation : by Kelley, Tom, ©2006
No cover image available The ten faces of innovation : by Kelley, Tom, ©2006