by Patrick, Jerry.Publisher: Lincolnwood, Ill. : NTC Business Books Description: viii, 214 pages : illustrations ; 24 cm.ISBN: 0844236624.Subject(s): New products -- Marketing | Product managementNote: Includes bibliographical references (pages 197-200) and index.
|Item type||Home library||Collection||Class number||Status||Date due||Barcode||Item reservations|
|Long loan||Central Saint Martins Main collection||Printed books||658.8 (Browse shelf (Opens below))||Available||11194936|
Enhanced descriptions from Syndetics:
A guide to putting the focus of new product development on the customer, which gives guidelines for developing products for global markets, covers service markets, and analyses successes and failures from case studies.
Includes bibliographical references (pages 197-200) and index.