How to develop successful new products / Jerry Patrick.

by Patrick, JerryLooking glass.

Publisher: Lincolnwood, Ill. : NTC Business Books [1997]Description: viii, 214 pages : illustrations ; 24 cm.ISBN: 0844236624.Subject(s): New products -- MarketingLooking glass | Product managementLooking glassNote: Includes bibliographical references (pages 197-200) and index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan Central Saint Martins
Main collection
Printed books 658.8 (Browse shelf (Opens below)) Available 11194936
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Enhanced descriptions from Syndetics:

A guide to putting the focus of new product development on the customer, which gives guidelines for developing products for global markets, covers service markets, and analyses successes and failures from case studies.

Includes bibliographical references (pages 197-200) and index.