Achieving planned innovation : a proven system for creating successful new products and services / Frank R. Bacon, Jr., Thomas W. Butler, Jr.

by Bacon, Frank RLooking glass; Bacon, Frank R.. Planned innovation; Butler, Thomas WLooking glass.

Publisher: New York ; Free Press, [1998]Description: xvi,160 pages ; 25cm.ISBN: 0684839903.Subject(s): Marketing researchLooking glass | New products -- ManagementLooking glass | Product managementLooking glass | Production planningLooking glassNote: Rev. ed. of: Planned innovation. 2nd ed. 1981.
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Enhanced descriptions from Syndetics:

Presents a scientific five-step paradigm that aims to increase the success rate of new products in the market place.

Rev. ed. of: Planned innovation. 2nd ed. 1981.

Table of contents provided by Syndetics

  • Prologue: How Planned Innovation Was Developed and Where It Has Been Used
  • 1 What This Book Is All About
  • Example 1 What We Mean By a High Rate of Success
  • Example 2 Achieving Accelerated, Sustained Growth
  • Example 3 Growth Through Improvements in Existing Products
  • Example 4 Providing Guidance to R&DWould Planned Innovation Have Value to Your Firm?
  • 2 What Is Planned Innovation?
  • 3 The Planned Innovation System
  • Element One A Disciplined Scientific Reasoning Process
  • Element Two Lasting Marketing Orientation
  • Element Three Proper Selection Criteria
  • Element Four Using Scientific Reasoning to Determine Requirements Before Making Major Expenditures
  • Element Five Ensure Multifunctional Involvement
  • 4 Establishing a Disciplined Scientific Reasoning Process for New Product Innovation
  • 5 The Model of Requirements for Successful Innovation
  • Model for Identifying Economic and Emotive Value
  • Four Questions to Address in Each Segment of Focus
  • Opportunity Selection Criteria Become the Optimizing Function
  • 6 Forming a Lasting Market Orientation
  • Definition of Business Orientations
  • Blue Jeans -- a Universal Example
  • Functional Product-Market Definition
  • Definition of "Product"
  • Definition of "Functional Need"
  • Definition of "Customer"
  • Definition of "Geography"
  • Marketing Strategy, Mix, and Plan
  • Examples of Functional Product-Market Definitions for Blue Jeans
  • Changing to a Market Orientation
  • 7 The Value of Opportunity Selection Criteria
  • Selection versus Screening Criteria
  • Selection Criteria Can Also Be Used for Screening
  • Issues Involved in Opportunity Selection Process
  • Importance of Integrating Strategy and Tactics
  • Matching Resources to Opportunities
  • Success Must Be Tactical and Strategic
  • 8 Obtaining Proper Inputs to Opportunity Selection Criteria
  • Mission Statements Guide New Product Innovation
  • Statement of Financial Goals Needed
  • The Role of Functional Objectives
  • Defining Capabilities, Strengths, and Weaknesses
  • Competitive Opening and Advantage
  • External Trends
  • The Mental Work Required Is Well Worth the Effort
  • 9 The Power of Scientific Thought Process in New Product
  • Opportunity Analysis
  • The Technique of Strong Inferenc
  • The Benefit of Hypotheses of Cause-Effect
  • Scientifically Based Opportunity Analysis Can Be Valuable at Any Stage of New Product Development
  • 10 Opportunity Analysis: Initial Assessment Phase
  • First, Define the Opportunity
  • Second, Verify that Opportunity Meets Selection Criteria and Establish Priority
  • Third, Identify Critical Issues
  • Fourth, Formulate Hypotheses Based on Critical Issues
  • Fifth, Determine What Information Would Provide the Most Decisive Test of Hypotheses
  • Sixth, Go for the Jugular in Obtaining Information
  • What Should Be Accomplished in the Initial Assessment Phase
  • 11 Opportunity Analysis: Range of Requirements Phase
  • Testing Hypotheses Regarding Range of Requirements
  • Sample Size Required
  • Need for a Carefully Structured Questionnaire
  • Analysis of Competition
  • What Should Be Accomplished in the Range of Requirements Phase
  • 12 Opportunity Analysis: Quantitative Confirmation of Market Potential Phase
  • Design of a Stratified Random Sample
  • What Should Be Accomplished in the Quantitative Confirmation Phase
  • 13 Application of Opportunity Analysis to Different Types of Products and Markets
  • Parallel Activities Are Possible
  • Determining Requirements for Consumer Products
  • 14 Implementing Planned Innovation to Achieve Multifunctional
  • Involvement
  • Managerial Support Required
  • Multifunctional Involvement
  • Qualification and Training of Analysts
  • Maintaining the Flow of Ideas
  • Implementing the Planned Innovation System
  • The Planned Innovation Board
  • Recurrent Training
  • Epilogue: How Planned Innovation Provides Answers to Popular Myths Regarding New Product Innovation
  • Nine Areas of Requirements for Successful InnovationMyth
  • 1 The Better MousetrapMyth
  • 2 Another XeroxMyth
  • 3 The Gift of GeniusMyth
  • 4 The LottoMyth
  • 5 All You Have to Do Is Ask Your CustomerMyth
  • 6 The Alchemist Stone
  • Notes