Achieving planned innovation : a proven system for creating successful new products and services / Frank R. Bacon, Jr., Thomas W. Butler, Jr.

by Bacon, Frank RLooking glass; Bacon, Frank R.. Planned innovation; Butler, Thomas WLooking glass.

Publisher: New York ; Free Press, [1998]Description: xvi,160 pages ; 25cm.ISBN: 0684839903.Subject(s): Marketing researchLooking glass | New products -- ManagementLooking glass | Product managementLooking glass | Production planningLooking glassNote: Rev. ed. of: Planned innovation. 2nd ed. 1981.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan Central Saint Martins
Main collection
Printed books 658.8 (Browse shelf (Opens below)) Available 11184507
Total reservations: 0

Enhanced descriptions from Syndetics:

Presents a scientific five-step paradigm that aims to increase the success rate of new products in the market place.

Rev. ed. of: Planned innovation. 2nd ed. 1981.

Table of contents provided by Syndetics

  • Prologue: How Planned Innovation Was Developed and Where It Has Been Used
  • 1 What This Book Is All About
  • Example 1 What We Mean By a High Rate of Success
  • Example 2 Achieving Accelerated, Sustained Growth
  • Example 3 Growth Through Improvements in Existing Products
  • Example 4 Providing Guidance to R&DWould Planned Innovation Have Value to Your Firm?
  • 2 What Is Planned Innovation?
  • 3 The Planned Innovation System
  • Element One A Disciplined Scientific Reasoning Process
  • Element Two Lasting Marketing Orientation
  • Element Three Proper Selection Criteria
  • Element Four Using Scientific Reasoning to Determine Requirements Before Making Major Expenditures
  • Element Five Ensure Multifunctional Involvement
  • 4 Establishing a Disciplined Scientific Reasoning Process for New Product Innovation
  • 5 The Model of Requirements for Successful Innovation
  • Model for Identifying Economic and Emotive Value
  • Four Questions to Address in Each Segment of Focus
  • Opportunity Selection Criteria Become the Optimizing Function
  • 6 Forming a Lasting Market Orientation
  • Definition of Business Orientations
  • Blue Jeans -- a Universal Example
  • Functional Product-Market Definition
  • Definition of "Product"
  • Definition of "Functional Need"
  • Definition of "Customer"
  • Definition of "Geography"
  • Marketing Strategy, Mix, and Plan
  • Examples of Functional Product-Market Definitions for Blue Jeans
  • Changing to a Market Orientation
  • 7 The Value of Opportunity Selection Criteria
  • Selection versus Screening Criteria
  • Selection Criteria Can Also Be Used for Screening
  • Issues Involved in Opportunity Selection Process
  • Importance of Integrating Strategy and Tactics
  • Matching Resources to Opportunities
  • Success Must Be Tactical and Strategic
  • 8 Obtaining Proper Inputs to Opportunity Selection Criteria
  • Mission Statements Guide New Product Innovation
  • Statement of Financial Goals Needed
  • The Role of Functional Objectives
  • Defining Capabilities, Strengths, and Weaknesses
  • Competitive Opening and Advantage
  • External Trends
  • The Mental Work Required Is Well Worth the Effort
  • 9 The Power of Scientific Thought Process in New Product
  • Opportunity Analysis
  • The Technique of Strong Inferenc
  • The Benefit of Hypotheses of Cause-Effect
  • Scientifically Based Opportunity Analysis Can Be Valuable at Any Stage of New Product Development
  • 10 Opportunity Analysis: Initial Assessment Phase
  • First, Define the Opportunity
  • Second, Verify that Opportunity Meets Selection Criteria and Establish Priority
  • Third, Identify Critical Issues
  • Fourth, Formulate Hypotheses Based on Critical Issues
  • Fifth, Determine What Information Would Provide the Most Decisive Test of Hypotheses
  • Sixth, Go for the Jugular in Obtaining Information
  • What Should Be Accomplished in the Initial Assessment Phase
  • 11 Opportunity Analysis: Range of Requirements Phase
  • Testing Hypotheses Regarding Range of Requirements
  • Sample Size Required
  • Need for a Carefully Structured Questionnaire
  • Analysis of Competition
  • What Should Be Accomplished in the Range of Requirements Phase
  • 12 Opportunity Analysis: Quantitative Confirmation of Market Potential Phase
  • Design of a Stratified Random Sample
  • What Should Be Accomplished in the Quantitative Confirmation Phase
  • 13 Application of Opportunity Analysis to Different Types of Products and Markets
  • Parallel Activities Are Possible
  • Determining Requirements for Consumer Products
  • 14 Implementing Planned Innovation to Achieve Multifunctional
  • Involvement
  • Managerial Support Required
  • Multifunctional Involvement
  • Qualification and Training of Analysts
  • Maintaining the Flow of Ideas
  • Implementing the Planned Innovation System
  • The Planned Innovation Board
  • Recurrent Training
  • Epilogue: How Planned Innovation Provides Answers to Popular Myths Regarding New Product Innovation
  • Nine Areas of Requirements for Successful InnovationMyth
  • 1 The Better MousetrapMyth
  • 2 Another XeroxMyth
  • 3 The Gift of GeniusMyth
  • 4 The LottoMyth
  • 5 All You Have to Do Is Ask Your CustomerMyth
  • 6 The Alchemist Stone
  • Notes

Footer