Type rules! : [the designers guide to professional typography] / Ilene Strizver.

by Strizver, Ilene, 1953-Looking glass.

Publisher: Cincinnati, Ohio : North Light Books, 2001.Description: 160 pages : illustrations (some colour), facsimiles ; 29 cm.ISBN: 1581800479.Subject(s): Graphic design (Typography)Looking glass | Type and type-foundingLooking glassNote: Subtitle from cover.Note: Bibliography: page 155. - Includes index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan Central Saint Martins
Main collection
Printed books 686.221 (Browse shelf (Opens below)) Available 11179341
Long loan London College of Communication
Main collection
Printed books 655.2 STR (Browse shelf (Opens below)) Available 54046347
Total reservations: 0

Enhanced descriptions from Syndetics:

This guide for beginners and more advanced professionals explains the technical side of type and how it applies to effective design. It covers the history of type, current trends, methods for customizing fonts, techniques for setting type, and common mistakes to avoid, and gives guidelines for sele

Subtitle from cover.

Bibliography: page 155. - Includes index.

Table of contents provided by Syndetics

  • Chapter 1 A Brief History of Type (p. 12)
  • Sounds to Symbols
  • Gutenberg and Movable Type
  • Phototype
  • Herb Lubalin
  • Into the Digital Age
  • Chapter 2 From Metal to Mac: Understanding Font Technology (p. 24)
  • What is a Font?
  • Font Formats
  • Type 1 (or PostScript) Fonts
  • Bit-mapped or Screen Fonts
  • Printer or Outline Fonts
  • Adobe Type Manager (ATM)
  • TrueType
  • Multiple Master
  • Hinting
  • Suitcase
  • Chapter 3 What Makes a Typeface Look the Way it Does? (p. 32)
  • Parts of a Character
  • Type Categories Serif, Sans Serif, Scripts, Decorative and Display
  • Chapter 4 Selecting the Right Type for the Job (p. 42)
  • Design Goals
  • Legibility and Readability
  • Text vs. Display
  • Script, Calligraphic and Handwriting Fonts
  • Type Families
  • Dos and Don'ts
  • Mixing It Up
  • Chapter 5 Basic Techniques for Emphasis (p. 58)
  • Italics
  • Boldface
  • Underscores
  • Point Size
  • Cap vs. Lowercase
  • Wide vs. Narrow
  • Changing Typestyle
  • Changing Color or Shade
  • Chapter 6 Advanced Techniques for Emphasis (p. 68)
  • Initial Caps
  • Small Caps
  • Oldstyle Figures
  • Indents
  • Ligatures
  • Swashes and Alternate Characters
  • Chapter 7 Basic Fine-Tuning and Tweaking (p. 86)
  • Type Size
  • Line Length
  • Line Spacing (Leading)
  • Alignment
  • A Few Words About Rags
  • Widows and Orphans
  • Chapter 8 Advanced Fine-Tuning and Tweaking (p. 100)
  • Hyphenation
  • Hung Punctuation
  • Visual Alignment
  • Kerning
  • Tracking (or Letter Spacing)
  • Word Spacing
  • Chapter 9 Typographic Typos and How to Avoid Them (p. 116)
  • Hyphen/En-dash/Em-dash
  • Quotation Marks
  • Apostrophes
  • Spaces
  • Parentheses, Brackets and Braces, Angled Brackets
  • Chapter 10 Signs, Symbols and Dingbats (p. 126)
  • Register, Trademark and Copyright Symbols
  • Fractions
  • Bullets
  • Ellipses
  • Accents
  • ITC Zapf Dingbats
  • Chapter 11 Customizing a Font: Dos and Don'ts (p. 136)
  • Is It Legal?
  • Adjustments for Existing Fonts
  • Chapter 12 Designing Your Own Typeface (p. 146)
  • Handwriting Fonts: A Good Place to Begin
  • Three Approaches to Designing a Typeface
  • Professional Guidelines

Author notes provided by Syndetics

Ilene Strizver is a typographic consultant, designer and writer specializing in all aspects of typographic communication, from the aesthetic to the technical.

Other editions of this work

No cover image available Type rules! : by Strizver, Ilene, ©2006
No cover image available Type rules : by Strizver, Ilene, ©2010
No cover image available Type rules! by Strizver, Ilene, ©2014
No cover image available Type rules by Strizver, Ilene, ©2010

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