Watches tell more than time : product design, information, and the quest for elegance / Del Coates.

by Coates, DelLooking glass.

Publisher: London : McGraw-Hill, 2002.Description: xv,281 pages : illustrations (some colour) ; 26cm.ISBN: 0071362436.Subject(s): Industrial designLooking glass | New products -- DesignNote: Includes bibliography and index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Short loan Central Saint Martins
Main collection
Printed books 745.402 COA (Browse shelf (Opens below)) Available 11200707
Long loan Central Saint Martins
Main collection
Printed books 745.402 COA (Browse shelf (Opens below)) Available 11200715
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Enhanced descriptions from Syndetics:

From Audis to iMacs, Beetles to palm-tops, the design secrets behind some of the biggest business success stories of all times

""Del Coates has written a definitive playbook for product managers on how to cultivate winning design leadership strategies."--Betty Baugh, President of the Industrial Designers Society of America

In "Watches Tell More Than Time, awardwinning designer and mentor Del Coates explains the importance of product design for businesspeople and other nondesigners. From an explanation of the physiology of our responses to product design, to secrets of achieving harmony and elegance, to the impact of computer-assisted modeling on modern design, Coates covers the topic from every angle, using real-life product design case studies to illustrate his points. A lively and accessible exploration of the fascinating world of product design, written by an internationally acknowledged master, "Watches Tell More Than Time will appeal to managers and executives, marketing professionals, and design junkies interested in the subject.

Includes bibliography and index.

Table of contents provided by Syndetics

  • Introduction (p. ix)
  • 1 The Product Sea (p. 1)
  • 2 Design Priorities (p. 34)
  • 3 Daimons, Zeitgeists, and Icons (p. 53)
  • 4 From Bauhaus to Broadway (p. 83)
  • 5 Products as Media (p. 101)
  • 6 Form and Information (p. 122)
  • 7 States of Mind and Body (p. 161)
  • 8 Liking and Disliking (p. 179)
  • 9 Objective Concinnity (p. 191)
  • 10 Subjective Concinnity (p. 218)
  • 11 Winning Design (p. 241)
  • Bibliography (p. 255)
  • Credits (p. 265)
  • Index (p. 267)

Author notes provided by Syndetics

Del Coates is a professor of industrial design and ergonomics at San Jose State University