Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford.

by Bean, Roger, 1946-Looking glass; Radford, Russell WLooking glass.

Publisher: New York : AMACOM, 2000.Description: xii, 274 pages : illustrations ; 23cm.ISBN: 0814405665.Subject(s): New productsLooking glass
Item type Home library Collection Class number Status Date due Barcode Item reservations
Long loan London College of Fashion
Main collection
Printed books 658.575 BEA (Browse shelf (Opens below)) Available 93067267
Total reservations: 0

Enhanced descriptions from Syndetics:

"Faster, cheaper, better". That's been the mantra of business for decades -- in just that order -- with the "better" part all but obliterated by "faster and cheaper".

According to authors Bean and Radford, it's time for manufacturers to put the emphasis on the "better" -- because it's better products, not just cheaper ones, that will be the key to success in the coming millennium. Companies that want to shine in the twenty-first century will provide more new, exciting, innovative, and cost-effective products than ever before.

In Powerful Products, Bean and Radford offer readers a thoroughly researched product development process that guarantees success virtually every time. With this winning formula, readers will learn to: develop a workable and specific market segmentation model that is used to target new products -- create a product development strategy that is in alignment with the goals and strategies of the company -- achieve consistent, repeatable product success, and more.

Table of contents provided by Syndetics

  • Preface (p. vii)
  • Acknowledgments (p. xi)
  • 1. Strategic Product Development (p. 1)
  • 2. The Genesis of New Products (p. 19)
  • 3. Strategic Opportunities and Responsibilities (p. 33)
  • 4. A Strategic Understanding of Customer Needs (p. 51)
  • 5. Product Development and Corporate Culture (p. 69)
  • 6. The New Product Decision Screen (p. 85)
  • 7. Staffing the Development Activity (p. 97)
  • 8. Managing Existing Products and Markets (p. 109)
  • 9. Analyzing New Product Opportunities (p. 125)
  • 10. Planning the Proactive Product Development System: The Principles behind the Action (p. 153)
  • 11. Creating the Proactive Product Development System (p. 167)
  • 12. Experimentation and Rapid Prototyping (p. 195)
  • 13. From Pilot Production to Product Retirement: Managing the Post-Product Development Process (p. 213)
  • 14. Implementing Strategic Product Development (p. 229)
  • Appendix I. New Product Decision Screen (p. 237)
  • Appendix II. Strategic Plan Format (p. 243)
  • Bibliography (p. 261)
  • Index (p. 265)