Marketing and design management / Margaret Bruce and Rachel Cooper.

by Bruce, MargaretLooking glass; Cooper, RachelLooking glass.

Series: Advanced marketing series: Publisher: London : International Thomson Business, 1997.Description: xiv,245 pages : illustrations, facsimiles ; 24cm.ISBN: 1861521731.Subject(s): Industrial design -- ManagementLooking glass | Marketing -- ManagementLooking glass | New productsLooking glassNote: Includes bibliographical references and index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Short loan Central Saint Martins
Main collection
Printed books 658.8 (Browse shelf (Opens below)) Available 11187115
Long loan London College of Communication
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Printed books 658.575 BRU (Browse shelf (Opens below)) Available 40611361
Long loan London College of Fashion
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Printed books 658.575 BRU (Browse shelf (Opens below)) Available 93308159
Long loan London College of Fashion
Main collection
Printed books 658.575 BRU (Browse shelf (Opens below)) Available 93308167
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Enhanced descriptions from Syndetics:

This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.

Includes bibliographical references and index.

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