Integrating art and creativity into business practice / [edited by] Giovanni Schiuma, Antonio Lerro.

by Lerro, Antonio [editor.]Looking glass; Schiuma, Giovanni [editor.]Looking glass.

Series: Advances in business strategy and competitive advantage: ; Research essentials: Publisher: Hershey, PA : IGI Global, [2017]Description: xviii, 260 pages : illustrations (black and white) ; 27 cm.ISBN: 9781522520504.Subject(s): Art -- Economic aspectsLooking glass | Creative ability in businessLooking glass | Organizational changeLooking glass | Art: financial aspects | Business & Management | Business and Management | Business and Management | EntrepreneurshipLooking glassNote: Includes bibliographical references and index.
Item type Home library Collection Class number Status Date due Barcode Item reservations
Short loan London College of Communication
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Printed books 658.5752 SCH (Browse shelf (Opens below)) Available 54252099
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Enhanced descriptions from Syndetics:

Adaptability and sustainability are key factors in the success of any business in modern society. Developing unique and innovative processes in organizational environments provides room for new business opportunities.

Integrating Art and Creativity into Business Practice is a key reference source for the latest scholarly research on the tools, techniques, and methods pivotal to the management of arts and creativity-based assets in contemporary organizations. Highlighting relevant perspectives across a myriad of topics, such as organizational culture, value creation, and crowdsourcing, this book is ideally designed for managers, professionals, academics, practitioners, and graduate students interested in emerging processes for entrepreneurship and business performance.

Includes bibliographical references and index.

Author notes provided by Syndetics

Giovanni Schiuma, University of Basilicata, Italy & University of the Arts London, UK.

Antonio Lerro, University of Basilicata, Italy.