McCormick, Lara

Playing with type 50 graphic experiments for exploring typographic design principles / [electronic resource] : Lara McCormick. - 1 online resource : illustrations (chiefly colour). - Playing . - Playing. .

Includes bibliographical references and index.

"Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a "toolkit" of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer's confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them"--

1610587928 9781610587921

Graphic design (Typography)

Electronic books.