McDonald, Malcolm

Marketing plans how to prepare them, how to use them / [electronic resource] : Malcolm McDonald. - Sixth edition. - xvii, 675 pages : illustrations (some colour)

Previous edition: Oxford: Butterworth-Heinemann, 2002.

Includes index.

University of the Arts London identification or other form of authentication may be required.


Electronic reproduction.
Browns Books.
Mode of access: World Wide Web.

0080489354 9780080489353


Marketing--Planning
Marketing.


Electronic books.

HF5415.13 / .M369183 2007

658.802

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